“Backstage Is the New Interview” — How Showing Up Can Land You the Job

If you’ve ever doubted whether showing up matters — this is your sign.

In March, we took a group of ambitious, hungry creatives to Paris Fashion Week. Fast-forward just weeks later: a few of them landed jobs with our PR partners. And now, over 40 internship slots have opened up — and we’re curating their internal team.

What’s the secret?

It’s not a formal interview. It’s not a fancy resume. It’s showing up backstage and proving yourself in real-time.

In the whirlwind of fashion week, your soft skills shine louder than any certificate ever could. It’s how you speak, how fast you move, how calmly you react, and how genuinely you support the team. Yes, technical skills matter. But the people who get hired? They’re the ones who anticipate needs before anyone says a word. They’re proactive, kind, grounded, curious.

This is the new way of getting hired: by doing the job BEFORE you get the job.

We’re building something different. We don’t just send people backstage — we get deeply involved in their stories. We create profiles on each crew member, where AtelierNTWRK represents the skillset of the candidate and it’s a reflection of their attitude, aptitude, feedback from fellow crew members and the PR.

And while we receive more applications than we can keep up with, we still take the time to talk. We need to understand your vision. Because if you’re going to be part of this — Fast & Furious style — then you better be a genius. Not on paper, but on the floor.

And for those who didn’t make it through the first time? We created communities — PR, stylists, content creators — so they’re still in the room. Because fashion week isn’t a one-time moment; it’s a stage.

And if you’re ready to be seen, someone’s always watching.