ATELIERNTWRK BLOG

A documentation of our hurdles, findings, research and lessons along the years backstage.

Why Women Building Creative Businesses Need a Different Kind of Retreat

There comes a point in every creative journey where doing more stops working. More meetings. More content. More networking. More noise. And yet, clarity doesn’t arrive. For women building brands in fashion, beauty, and lifestyle, the pressure is layered. You’re expected to be creative and commercial, visible yet grounded, ambitious but endlessly available. The pace rarely slows — and when it does, it’s usually because burnout forces it to. What’s missing isn’t effort. It ’s

The Stage Behind the Stage.

When people think of fashion week, they picture the runway: models striding under spotlights, cameras flashing, a perfectly choreographed showcase. But behind that glamorous stage, there’s another performance unfolding. One that doesn’t get photographed, but absolutely gets noticed. Backstage is a theatre of its own. Stylists rushing with pins in their mouths, makeup artists working with lightning speed, dressers crouching to help the model wear her shoe. It may look chaotic,

Do you just want backstage access, or do you want a backstage career?

Fashion Week isn’t a volunteer gig. This is professional conditioning in the highest-pressure environment in the industry. Volunteering once for credit is fine — it’s like dipping your toe in. But if you want to actually build a reputation in the backstage industry, that requires consistently efficient actions, accountability, and being recognized by the right people season after season for it. It’s not a pass, it’s a rite of passage portfolio. Portfolio credibility that a ra

Some people just need a shot!

and you witness something rare: the alignment of desire and duty. The Performance You Didn’t See Coming Not a degree. Not a long resume. Just one decent chance in the right place with the right people. And when you give them that — when you put them in the room — they ignite . Like fire meeting oxygen. You don’t even have to light the match, it’s already go time for them. It’s wild, honestly, to watch someone unfold like that. Like they’ve been waiting to be seen. They show u

Things to keep in mind backstage at Fashion Week.

No music, no lights, no applause. Just a quiet hum of urgency, hands adjusting hemlines, voices calling out look numbers, brushes flicking across cheeks. But make no mistake — this stage has an audience. The PR director, the designer, the head stylist. They’re watching. Not always directly, not always with a clipboard, but always with a memory. They’re clocking who’s holding it together, who’s keeping the energy up, who understands the rhythm of backstage — and who doesn’t. P

The 7 days at Paris Fashion Week.

The High-Speed Ballet Behind the Glamour Day 1: The Gathering Storm: You arrive in Paris, and suddenly, the world feels smaller. Everyone speaks a different language, yet you all share one — fashion. Every girl is ambitious. You spot it in their eyes, their posture, their meticulously packed kits. It’s not about being seen; it’s about being needed. The city becomes your playground, but your battlefield too. Day 2–3: The Rhythm Begins: You begin fittings. You’re attending phot