Why we wear BLACK backstage at Fashion Week.

Excerpts From The Backstage Bible: A Guide to Fashion Week Etiquette by Atelier Network

Backstage at Fashion Week is a whirlwind of activity — a chaotic blend of models, designers, and crew members all working together to create a stunning presentation. To maintain a sense of order and professionalism in this bustling environment, the team adheres to a simple yet effective dress code: black.

Instant Recognition

Wearing black serves a practical purpose. In the midst of a crowd that includes models, photographers, and other industry professionals, a black outfit allows team members to be instantly recognizable. This uniformity helps ensure that everyone can quickly identify crew members who are there to assist, communicate, and coordinate. The phrase “But the shoes too?” often pops up, but thankfully, shoes can be an exception — making room for some personality in a sea of black.

Reducing Confusion

Another crucial reason for this dress code is to eliminate confusion between crew and models. With so many people darting around, it’s essential for the crew to stand out for logistical efficiency. By dressing in black, team members create a visual barrier that keeps the focus on the models and the designer’s creations. The goal is to keep the spotlight firmly on the clothes that are being showcased, rather than on the team making it all happen.

Functional Yet Stylish

While black is the color of choice, it doesn’t mean that the outfits need to be dull or uninspired. The backstage environment demands functionality — clothes should allow for easy movement and not take up excessive space. However, this does not preclude personal style. The backstage ethos encourages team members to express themselves through their outfits as long as they remain unobtrusive. Accessories, unique cuts, and personal touches can all be integrated into the black ensemble, allowing for a creative expression that complements rather than distracts from the main event.

A Balance of Professionalism and Individuality

This balance of professionalism and individuality is what makes the black dress code more than just a guideline — it’s a part of the culture of Fashion Week. It signifies unity and teamwork while allowing room for personal flair. After all, the creative energy that fuels Fashion Week is not only present in the designs being shown but also in the diverse individuals working behind the scenes.

Ultimately, wearing black backstage is about creating an environment where the focus remains on the artistry of fashion. It’s a subtle reminder that even in a chaotic setting, there’s a method to the madness, and every detail, even wardrobe choices, plays a role in the larger narrative of the show.